Vila Bor


The new logo

I based the conception of the logo in this these 3 pillars:
1 – Dafont is a typography tool, so it makes sense to make a logotype (instead of an icon).
2 – At the same time, we wanted this logotype to have it’s own personality, is “soul”, like any icon as (more than just some letters put together).
3- The logo should follow the new visual identity of the web redesign concept: minimal, fresh and modular.
How to bring this mix to an actual design?
In order to have a sort of anagrama (icon) based on typography I thought the best way to do it was to play around with the balance between cuts in the letters and white spaces.

Vila Bor


Jan, 2015


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